Healthworx and 1501 Health
Role: Designer. I expanded the agency-created identity into an in-house visual system, developing brand standards, social media assets, presentation and various other collateral, and a library of more than 150 custom icons. I partnered with internal teams, stakeholders, and external partners to apply the system across communications.
Challenge: The original guidelines lacked the structure and detail needed to support a growing brand. Healthworx needed a cohesive but flexible system that teams could use consistently while communicating complex healthcare innovation topics across different formats.
Approach: Audited the existing identity and refined its typography, color, iconography, and layout principles. I developed expanded guidelines and reusable templates, then applied the system to presentations, infographics, digital communications, and other brand materials.
Result: The work transformed a loosely defined identity into a scalable design system used across more than 100 touchpoints. It gave internal teams and external partners tools for producing consistent, high-quality communications while maintaining the brand’s equity.
Brand Guidelines
Social Media
