Medicare Made Simple Brochure

Overview: Medicare Made Simple was created to help retirees navigate one of the most complex healthcare decisions they face. The challenge was to transform dense Medicare information into an approachable experience that educated members while making the transition into retirement feel more positive and manageable.

Approach: I developed the concept around the metaphor of a journey into retirement, using travel-inspired visuals to represent the decisions and paths members take as they approach Medicare. Through hand-drawn illustration, photography, and infographics, I created a more engaging way to guide readers through complex information. I also expanded CareFirst’s existing With Care campaign, preserving its warmth while evolving the visual language into a more refined and sophisticated direction. My process included competitor research, sketching, mood boards, content audits, and restructuring information into a clearer narrative flow. I collaborated with writers, marketers, and stakeholders to ensure the content and design worked together to support the member journey.

Result: The final guide transformed complex Medicare information into an approachable, easy-to-navigate experience. The piece became a valuable resource for members and a trusted tool for the sales team when helping prospective customers better understand their Medicare options.