Web Design

CareFirst Medicare Webpages

Goals: Educate, inform, and guide members in choosing the right plan as they approach retirement. Given the complexity of Medicare, the objective was to streamline the process by delivering clear, accessible information to help members make confident, informed decisions. Design loosely based on the CareFirst Medicare Advantage advertising in 2020

Strategy: This effort involved extensive research, strategic brainstorming, and the creation of detailed wireframes to ensure an intuitive user experience. User map was also created to develop content and discover what information gaps exist with seniors.

Questionnaire tool

This tool was designed to help users choose the plan that is right for them. There were a series of 5 questions to help determine what is most important to the user.

Results page for questionnaire

This is the design of the page that a prospective member gets when they fill out the survey.