Medicare Made Simple Brochure

This concept was designed to help seniors navigate Medicare in a simple, clear, and relatable way. Retirement is an exciting milestone, but Medicare can feel complex and overwhelming. Recognizing that every senior has worked hard and traveled a unique journey, we used the metaphor of travel and hiking to represent seniors' decisions and paths as they approach age 65.

The idea also draws inspiration from the CareFirst With Care brand campaign. This was both printed and also provided as a digital piece. To view the full brochure, click here: Medicare Made Simple Brochure.