2025 Medicare Annual Election Period Materials
The "With Care" campaign was originally created by an external agency and later translated across all member-facing materials company-wide. When it came to government programs, I led the work of adapting it and refining it in the process.
Goals: Design pre-enrollment, welcome kits, brochures and flyers for five Medicare Advantage plans that felt cohesive, warm, and consistent, while meeting the demands of Annual Enrollment Period deadlines across multiple lines of business without sacrificing quality.
Strategy: Take what worked from the original campaign and made it better. I kept the playful doodles and signature blues from "With Care" but pushed the design toward something more polished and refined, making the information feel digestible while giving the materials a level of sophistication that reflected the seriousness of the decision members were making. All materials were designed within CMS guidelines, including large font size requirements, without letting those constraints get in the way of a clean, visually appealing design.
