LiveWell Magazine

Overview
The LiveWell magazine was previously designed by an external agency and brought in-house for the 2025 edition. Rather than simply updating the existing format, I saw an opportunity to rethink the experience and create a publication that felt more like a true health and lifestyle magazine for Medicare members.

Approach: I evaluated the existing design, identified opportunities to improve structure and readability, and partnered with the content team to rethink the editorial direction. Inspired by health and lifestyle publications, I introduced a stronger grid system, refined typography, improved content hierarchy, and created a more engaging balance of educational and product-focused content.

Result: The redesign transformed a required member communication into a more polished, reader-focused publication. The client responded positively to the new direction, and the updated design established a stronger foundation for future issues.