LiveWell Newsletter Redesign
Role: Designer and creative lead for the project. I established the visual direction and partnered with content teams and stakeholders across multiple divisions to build alignment around editorial, member, and business needs.
Challenge: Bring the agency-designed publication in-house and transform a required member communication into an engaging health and lifestyle magazine for Medicare Advantage members.
Approach: Evaluated the existing design and worked with the content team to rethink the editorial direction. I introduced a stronger grid, refined the typography, improved content hierarchy, and created a more engaging balance between educational and product-focused content.
Result: The redesign created a more polished, reader-focused publication. Stakeholders responded positively to the new direction, which established a stronger visual and editorial foundation for future issues.
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