Medicare Made Simple Guide

Role: Designer; partnered with writers, project managers, and consultants on strategy, copy, content structure, and marketing.

Challenge: Transform dense Medicare information into an approachable resource that helped people nearing retirement understand their options and feel more confident about the transition.

Approach: Developed a visual concept around the journey into retirement, using travel-inspired illustration, photography, and infographics to guide readers through the content. Conducted competitor research, sketched concepts, audited and helped restructure content, and evolved CareFirst’s existing With Care visual language into a more refined direction.

Result: The guide became an easy-to-navigate member resource and a trusted tool for sales teams helping prospective customers understand their Medicare options.