York Photo Webdesign

Role: Web Design, Visual Design Support

Challenge: York Photo needed a website refresh that elevated the brand’s visual appeal while preserving its bold personality. The goal was to create a more streamlined shopping experience that helped customers navigate the site and find products more easily.

Approach: Working alongside the lead designer, I supported the website redesign and contributed to bringing the updated visual direction to life. The redesign focused on refreshing page layouts, integrating new product photography, and improving the overall shopping experience while maintaining York Photo’s distinctive brand identity. The lead designer conducted the user research and testing that informed navigation and layout decisions.

Result: Contributed to a refreshed e-commerce experience that balanced York Photo’s bold brand identity with a more streamlined shopping journey. The redesign brought together updated layouts, product photography, clearer navigation, and customer trust elements to help shoppers find products more easily.