Employee Resource Group Logos

Role/Task: Graphic Designer, Visual Identity Design — Develop a cohesive identity system for CareFirst’s nine Employee Resource Groups (ERGs), balancing individuality with brand consistency.

Constraints: Follow CareFirst’s brand guidelines while giving each ERG a distinct identity. Challenges included varying group name lengths and input from multiple stakeholders, including ERG leaders and CareFirst leadership.

Approach: As part of a collaborative design exploration, I developed a system of emblems using a logomark derived from the CareFirst logo, incorporating distinct colors and graphics within a consistent visual framework.

Result: Presented a unified family of proposed emblems designed for use across digital communications, apparel, and branded merchandise.