Amazon Conservation Association Rebrand
Amazon Conservation Association (ACA) envisions a brighter future for the Amazon that sustains biodiversity, land and cultures. They work to conserve the Amazon through strong relationships and networks with communities, governments and conservationists.
Process
I designed a modern look and voice of the brand, while still bringing in traditional elements in order to connect the past to the future. I drew inspiration from ancient Amazonian art, culture and textiles that were geometric in nature and conveyed a theme of “interconnectedness” which is a strength of the ACA.